We dressed QO Hotel

Sustainability had been a primary consideration in developing the Persu brand. Therefore, we at Persu were honoured to be selected by IHG group to create a fashion-forward clothing line for The QO Hotel. The QO is IHG’s newest hotel brand, opening its first hotel right here in Amsterdam. Every aspect of the hotel is designed to reduce environmental impact and to create the best possible guest experience.

QO is comprised of three different brands with strong identities: Persijn, Mezzanine and Juniper & Kin. Building on the strength of the brands, we created three completely unique collections, each with its own colour pallette, fabric selection and styles. And all with attention to detail and sustainability.